propagate

at propagate, a plant shop in midtown sacramento, a changing demand by customers and a growing space required ownership to pivot from a strictly retail model to a full blown retail & event space. accompanying their brand refresh, we collaborated to create a series of illustrations that could work at any scale. The final product was an iconic branded mural that felt unobtrusive to the space that welcomes attendees of everything from weddings to sound baths.

All hand painted by Jeremy Stanger, including gold foil on exterior window signage and address.