May Is Bike Month is a specialty Campaign featuring a series of events hosted by SABA (Sacramento Area bicycle advocates) in the month of may. The month is used to encourage people to commute using their bikes for the month of may, encouraging companies and individuals alike to register & log their mileage.

The organization reached out to me to create an illustrative look and brand to pair with SABA’s own branding that would feel friendly to an audience of families and commuters.

I created the logo and individual illustrative elements for the brand which was used for promotional swag and fundraising merchandise.